The Singleton Poker Campaign

A campaign built around two things a lot of people love: poker and whisky. The activity ran across social media and drink stores and culminated in a poker tournament held in partnership with Walla News, bringing together some of Israel's top poker players for a day-long event. The campaign included online and print branding, dedicated logo designs for each phase, and branding for Walla's sports page. Shown here is a small part of a large campaign I really enjoyed working on.