One of IBBL's younger, more playful brands. I designed branded campaigns, both online and in print, promoted in bars, alcohol stores, and at a large annual brand event. For the Smirnoff No.1 campaign, ranking Israel's best nightlife spots, bars, clubs, and DJs, every stage of the voting and competition included Facebook page design, print ads, in-store branding, and a Google campaign, ending with a big branded party and prizes for the winners.